I want her/I want to be just like her.....

Many of these restaurant and/or food ads continuously use woman who are younger, white (usually blonde). I don't always see the romance in the traditional sense but I do see romance how men would like to perceive it and prefer it plus I see the ideals that women are always trying to live up to and emulate.

So men see one thing what they want a woman doing to them while women see a pretty blonde girl who can get away with eating a burger and not worrying about weight.

The famous "got milk" ads completely taking a natural process and function of women and hyper-sexualizing it. Big (probably fake) breasts that women think they need to have to be attractive.

Who would have thought Perrier could be so sexy, women drink it if you want to look just like her and men find those women with a green bottle in their hands. (looks sort of similar to a beer bottle.....) In this ad her clothes are melting right off of her, you don't even see her entire face, maybe because that is not important to a man , her brain but her body is.

While this isn't for a specific brand I feel like ads liken women to food too much, something to be devoured and consumed. You eat with your eyes first so they play to both males and females in the same ad with different messages. This one is unusual as they are showing a women who is not white but she fits all the other ideals. So the word romance conjures up images of candles and roses, that is a societal generated ideal while romance can and is very much geared towards sex. Many ads play on the female eating something that looks very phallic and there are various other connotations that can be drawn from these food ads that are very sexual.