Through all of this great research presented in this blog I started wondering if there are any reverse effects of culture jams. This was much more difficult to inquire on than I originally thought.
I did however find a beautiful image that truly struck me.
This image is a culture jam that reads no words but speaks volumes. I am not aware of where exactly this was taken but I can only imagine it resides in some ‘dirty’ part of time.
Rather than voicing your thoughts, beliefs, opinions on sides of buildings or train carts by using harsh chemical filled spray paint this artistic representation remains environmentally-friendly by avoiding such hard products.
This mural was created by using nothing but the natural material provided – dirty. This filth had clearly been building up over a period of time as it covers such a large surface area. Rather than getting someone in to pressure wash it all off just to have it build up again and again over time, someone (or plural) decided to make – and prove – a point in such a positive, stunning manner. By removing certain areas of dirt and leaving others it has created an image of the exquisiteness that could be – trees and life and beauty and peace and love. This form of representation is called “reverse graffiti” – it is not adding (spray painting) onto something rather it is taking away and remoulding what is already there.
What a unique way of culture jamming!
It also puts the blame on us as social components within our communities. We can't blame McDonalds or Tommy Hilfiger for the disgust and lack of upkeep in our town or city. This liability falls onto each and every one of us - for lack of social activism or plane ignorance and attention to detail.
This is not your typical, mainstream approach at culture jamming (as if culture jamming is the 'mainstream'). Perhaps this type of environmentally friendly depiction will reach an audience in a more positive manner.
Who knew dirty could be so beautiful?
ace55kg
I really enjoyed this ace55kg. It shows that although there are difficult times in society, we forget the beauty that is in the our own society.We sometimes see culture jamming as a negative thing but it also can be seen as a postive thing. It is true- who knew dirty could be so beautiful? We begin to look at things in a negative perspective and think of things as dirty when really, it can be seen and known as beautiful. I think this is a good approach at cutlure jamming because it shows that something that is not beautiful can be seen as beautiful if you look at it in that persepective. It is enviornmentally friendly and made me look at this photo as a postive piece of art- something dirty became beatiful, calm and peaceful without having to look at it as a negative thing.
ReplyDelete- FuzzyBubbles